The Traveler
You watch a reel. You save it. You watch it nine more times. Then you spend forty minutes trying to find the place, and book it somewhere else entirely.
Janet Kimberly
“Booking was never this exciting”


You've already seen
your next trip.
It was in a reel you saved. ReelStay makes that reel bookable. Watch a place, book that exact place, right there.
Why choose us
The inventory existed. The audience existed. The trust existed. Nothing connected them. So we built the connection.
You watch a reel. You save it. You watch it nine more times. Then you spend forty minutes trying to find the place, and book it somewhere else entirely.
Janet Kimberly
“Booking was never this exciting”
The creator did the hardest part of the job: they made you want to go. But travel has an attribution problem. Almost none of the bookings creators drive are ever traced back to them.
Meet the talented minds dedicated to changing the landscape of travel discovery and creator rewards.
If you're ready to create and collaborate, we'd love to hear from you.

CEO
at ReelStay®
Micaela Johnston

Chief Product Officer
at ReelStay®
Irtiza Mahmood

Chief Executive Officer
at ReelStay®
David Woods

Co-Chief Creative Officer
at ReelStay®
Avery Woods
Micaela spent eleven years inside hospitality: hosting since 2014, building a rental portfolio, and exiting in 2025. Guests arrived through camera rolls instead of search, without tracing.We knew because we were living it. Micaela spent eleven years inside hospitality: hosting since 2014, building a short-term rental portfolio, and exiting in 2025. Year after year, more of their guests arrived through somebody's camera roll instead of search, and there was no way to credit the person who sent them.
Travel discovery moved to video. Booking never followed. Creators became the biggest source of demand, and hospitality can't trace bookings back to them.Travel discovery moved to video. Booking never followed. Creators became the industry's biggest source of demand, and hospitality still can't trace a booking back to the reel that inspired it. Everyone in the industry knows distribution is the missing link. Nobody had built it.
Avery could fill a hotel with a single reel and never see one booking attributed to her. David built alongside her, backing growth with key partnerships.Avery was living the other side of the same wall. A travel content creator and social media expert with one of the most trusted audiences in the space, she could fill a hotel with a single reel and never see one booking attributed to her. David built alongside her, backing the growth with investment and turning relationships into the partnerships behind it.
The reel isn't marketing for the listing. The reel is the listing.The reel isn't marketing for the listing. The reel is the listing.
Every hotel and stay in travel videos becomes instantly bookable.The reel isn't marketing for the listing. The reel is the listing.
Commission lives on as long as the reel does.Commission lives as long as the reel does.